After seeing the enthusiastic Mexican lighting market, what about the Korean market from East Asia? Follow in the footsteps of Made in China.com to find out.

As a world-renowned LED trade exhibition, the Korea LED & OLED exhibition has been held for nearly 19 consecutive sessions, and has become a highly representative and influential industry exhibition in Korea. About 200 companies participated in the exhibition, many of which were big names like Siemens. The exhibits cover LED semiconductor lighting, LED packaging/modules, LED components and materials, LED manufacturing/testing equipment, and the direction of OLED, LD, EL, and laser sensors.



The LED market demand has not subsided due to the repeated epidemics.

At present, many countries have gradually relaxed the control of the epidemic, and Europe and the United States have cancelled the mask orders. South Korea also waived quarantine requirements for overseas arrivals in early June and increased international flights. However, at the exhibition site, Koreans are still very aware of their own safety, and the audience still wears masks normally.

When asked about the impact of the epidemic on the lighting market, some exhibitors and buyers reported that the Korean LED market was actually relatively less affected by the epidemic. After all, the utilization rate of LED products is generally high in South Korea, so there is no interruption in purchasing demand. On the contrary, with the popularization of vaccines, the normalization of the epidemic, the gradual recovery of the market economy, and the gradual recovery of some commercial and outdoor engineering lighting industries.





What are the advantageous products of the local lighting industry in Korea?

In terms of indoor and home lighting, bulbs, chandeliers, spotlights, panel lights, ceiling lights, and downlights still have relatively high demand in the local market, especially some LED bulbs with smart functions will be more popular among buyers. s concern. In terms of chandeliers, local Korean buyers may import more from Europe due to design considerations, but they are also very willing to cooperate with Chinese companies for some Chinese suppliers with their own design capabilities.

In terms of outdoor lighting, solar lights have been the most consulted product, followed by road lights and floodlights.For street light products, buyers will be more inclined to integrate solar energy and LED functions. Of course, smart street lights are also a highlight of this exhibition.

In terms of LED screens, with the normalization of the epidemic, economic and cultural activities in the local market in South Korea tend to be normal, entertainment activities and sports events continue to increase, and the demand for LED products in the Korean market is also increasing. In particular, MINI LED will pay more attention. Components that are bulky, widely used, and have advantages in color and energy efficiency will be more popular with local buyers.





How high is the local attention of e-commerce platforms in Korea? What do Korean buyers care more about?

For the lighting industry, although the European and American markets have relatively high platform usage rates, Chinese suppliers can also pay attention to these markets with faster year-on-year growth, such as South Korea. There is no mature B2B e-commerce platform in Korea. Many Korean buyers will also use e-commerce to search for Chinese suppliers, and Made-in-China.com is one of the channels.

At this exhibition, many Korean buyers reported that they cooperated with Chinese suppliers a lot, and their products were also diversified. The purchasing habits of Korean companies still prefer to cooperate with suppliers who have personally seen it or have been tested by a high-quality third-party testing agency, and since the cooperation is reached, it will be a long-term relationship.





Seize the various opportunities of RCEP, small languages will also become big markets

In addition to the fiercely competitive European and American markets, Chinese suppliers may wish to focus on more emerging markets. After 10 countries, including Singapore, Thailand, Vietnam, Japan, Australia, and New Zealand, took effect this year, RCEP also took effect in South Korea on February 1. The relaxation of market access has allowed more products to flow into the international market. China and South Korea immediately have zero-tariff ratios of 39% and 50%, and the development of the lighting industry has ushered in more opportunities. Taking advantage of RCEP's preferential tariff commitments to seize this market opportunity is also a direction for the development of foreign trade.





Except for Korea, Made-in-China.com has always had a strong advantage in the development and promotion of small languages.

On July 5th, I visited the Ho Chi Minh factory in Vietnam, followed the Made in China website to see Vietnam, and learned about different emerging markets.